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What Is Backlink Profile & Why Is It Important For SEO

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  Attempting to rank in web searches without a well-structured and diverse backlink profile is akin to running without a backbone. It's not only horrifying to think about, but it's also nearly impossible to pull off. What exactly is a backlink profile? The quantity, anchors, and quality of links pointing to your website comprise a backlink profile. This has an immediate impact on your ranking because Google's search engine crawls the Internet looking for these links. Google then evaluates the quantity and quality of these links to determine whether your website has enough authority and popularity on the subject. Do follow/unfollow links, naked URLs, anchor text, and many other factors all contribute to your backlink profile. Of course, as an SEO marketing company, there are ways to improve your backlink profile by optimizing these factors. However, there is a catch, as with most things. Google does not want websites to "hack" its algorithm in order to artificially...
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Why Are Backlinks Important?

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  Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Why Are Backlinks Important? Backlinks  are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines. Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm (known as “ PageRank ”). Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal. For example, an industry study that we conducted found  that links remain Google’s key ranking signal . And Google has confir...
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